The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Nonprofit Email Open Rates Trail Most For-Profits

By Mark Hrywna

Nonprofits lagged behind almost every other industry in open rates earlier this year, according to a study released by direct marketing and database agency Epsilon.

The Epsilon Q2 2009 Email Trends and Benchmarks study indicates open rates increased year over year for 14 of the 16 industries examined and 18.2 percent overall. Only “Nonprofit/Education General” and “Consumer Publishing/Media General” saw declines in the second quarter of 2009 compared to the second quarter of 2008."