Tips for End-of-Year Campaign Success : By Abny Santicola : FundRaising Success

Tips for End-of-Year Campaign Success : By Abny Santicola : FundRaising Success: "End-of-year campaigns are so important for nonprofit organizations because they allow them to capitalize on the uptick in giving that occurs in November and December. Between 35 percent to 42 percent of online giving happens in November and December each year, and the average gift during the final quarter of the year is significantly higher — $84.51, compared to the average of $67.47 for the other three quarters."