Alumni Gifts Increase Despite Poor Economy | The Cornell Daily Sun

Alumni Gifts Increase Despite Poor Economy | The Cornell Daily Sun: "Yet, despite the recession, Cornell received a record amount of donations in the 2008-2009 fiscal year, according to Tommy Bruce, vice president of communications. Cash gifts totaled $446.7 million, $319 million from alumni, outpacing Cornell’s nearest Ivy peer by $24 million, according to Bruce. Although donor psychology is complicated, many believe that graduates’ relationship to their alma mater, not income level, is the most determinant motivation for alumni giving."