The Orion - Up 'til dawn: "The event, which raises money for St. Jude Children’s Research Hospital in Memphis, Tenn., will likely set the new record in total donations since 2001, said Larry Bassow, adviser for Up ’til Dawn and program coordinator for Greek life. The event has raised more than $880,000 since then and already had $28,000 going into Monday’s event.
Volunteers wrote 53,500 letters asking friends and family to pledge money to the hospital, Bassow said.
Pledged donations start at $15 and will go toward cancer research and treatment at St. Jude."
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