Generations X and Y Make Up Majority of Potential Donors, Study Finds - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Members of Generation Y, the term most often used for this group, tend to be less loyal to an organization and hold high expectations for online attempts to attract them. But they also have a strong desired to help others and to raise money and attention for their favorite causesfrom friends and acquaintances.
Those are just a few of the findings of a new survey released by Convio and Sea Change Strategies about how members of different generations learn about charities, interact with them, and support them."
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