Thursday, March 18, 2010

The NonProfit Times - Market A Day, Hope For A Lifetime

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "The newest volunteering incentive is Disney’s “Give a Day, Get a Day” program, where volunteers who dedicate their time will receive a one-day pass to a Disney theme park. Those who sign up can search through volunteer opportunities on the Disney Web site and manage their volunteering accounts.

Susan Ellis, president of Energize, Inc., in Philadelphia, said the Disney giveaway and other days of service “validate that you only have to do the minimum. Go do something for one day and get in.” Firms offering these volunteer days and incentives mean well but might be sending the wrong message, according to Ellis."

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