Leveraging Good Will: New Data Reinforces That Nonprofit-Corporate Partnerships Are Win-Win | Leading Companies for Good | Fast Company

Leveraging Good Will: New Data Reinforces That Nonprofit-Corporate Partnerships Are Win-Win | Leading Companies for Good | Fast Company: "The latest Cone Trend Tracker reports that 59% of American consumers 'are more likely to buy a product associated with the [nonprofit-corporate] partnership,' and that 50% of consumers are 'more likely to donate to the nonprofit' when nonprofits partner with companies. By leveraging their good will, companies advance their own interests, while also helping nonprofits to promote their causes in making the world better."