Wild Apricot Blog : How to Get Your Nonprofit into Local Newspapers: "Offline media attention is good. Getting it can be hard, however, in the digital information age.
Challenged by online alternative news sources, print newspapers are slimming down, cutting pages to cut their costs. To save on staff, newspapers increasingly bypass firsthand reportage and go the easy route — wire service stories and syndicated features that can go straight from digital file to layout software to printing department to newsstand. It’s a simple matter of economics."
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