The NonProfit Times - The Leading Business Publication For Nonprofit Management: "YMCA of the USA Now ‘Officially' The Y
By Mark Hrywna
The YMCA has joined a growing list of the nation's largest nonprofits that are reinventing themselves with a new brand and logo. The organization, headquartered in Chicago, Ill., will call itself “The Y,” what it's commonly referred to as, and the national office has started the change, to which all of its 2,680 local affiliates should transition within five years."
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