Tackling the Problem of Asking Too Often - Resource Center - AFP

Tackling the Problem of Asking Too Often - Resource Center - AFP: "In an interview this week with AFP eWire, fundraising consultant and author Penelope Burk says the trend toward over-solicitation is very real and continues to weigh heavily on the minds of donors, who consistently rank ‘being asked too much' at the top of their list of reasons why they gave less or stopped giving altogether to a particular charity. Burk has been taking a readout of what donors like and dislike about their experience with charities and measuring giving habits for several years. Since 2000 she has asked why donors stop giving--and over-solicitation has been a growing theme."