As people in distress turn to Twitter, the Red Cross seeks the most efficient ways to respond: "But the Red Cross, like many other disaster-relief organizations and emergency responders, didn't have a good way to handle those pleas. Relief workers went through messages manually, contacting search-and-rescue teams, trying to pinpoint locations. It was the first big sign that humanitarian response was being changed dramatically by new technology.
But if someone screams for help on Facebook or Twitter, will anyone hear?"
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