Finding the Right Measures - Making Change - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Finding the Right Measures - Making Change - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Jan Masaoka, a management expert and editor in chief of the Web site Blue Avocado, explains why charities should evaluate how much good they do and not focus so much on other measures of success."