Monday, November 08, 2010
Opinion: 'Angel Lanes' Could Drive More Donations to Charity: "The idea is simple: Commuters who ride the subway or travel along toll roads with electronic payment systems (like the East Coast EZ Pass) would be given the opportunity to have a donation to a designated charity automatically added to the commuting charge. Commuters passing through a subway terminal would be able to donate, say, 5 cents at the same time as they pay the normal fare. The subway authority would merely have to tally the number of swipes and adjust the total charge up by a nickel. Drivers could have a set amount added to their trip and donated to the American Red Cross, for instance, as they whiz through the toll booth."