Winning the Hearts and Minds of Donors | onPhilanthropy

Winning the Hearts and Minds of Donors | onPhilanthropy: "From Russ Reid consultants, the Heart of the Donor Survey report looks at key motivators for the top givers, especially the boomers and seniors who populate those ranks. Does your nonprofit explain its mission well, describe how it gets results, and account carefully for its expenditures on overhead?"