CharityVillage� Research: Surveying the legacy landscape: Why we’re doing it and why we need you: "Surveying the legacy landscape: Why we’re doing it and why we need you
By Natasha van Bentum, CFRE
November 1, 2010
What do senior fundraisers in Madrid, Winnipeg, Wyoming, Geneva, Singapore, Manchester, Calgary, Dublin and Hamburg have in common?
Fundraisers, gift planners, and bequest specialists all want to know more about legacy fundraising. And the interesting thing is, the more successful their organizations are at attracting bequests, the more they want to know.
But why? The answer is straightforward and simple: there is a relative lack of information in this area, data from the perspective of day-to-day, frontline practitioners that can be put to work here and now."
No comments:
Post a Comment