TheDartmouth.com: Pelzel analyzes trends in non-profit donations: "The highest motivation for giving to educational institutions is primarily a belief in the cause, Pelzel said. The second most influential factor is loyalty to the institution, but colleges and universities cannot solely rely on alumni donations motivated by nostalgia, she said.
“Educating leaders for the next generation prepares people to give back and gives people the capacity to think broadly about human issues,” she said.
Tax incentives are not the driving motivation for individuals to make donations, but they do determine the amount donors give, according to Pelzel."
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