Don’t Measure Fundraising Costs, But Cost-Effectiveness. | Sharpe Tips

AFP has a Hot Topic on Fundraising Costs which is available to Members
http://www.afpnet.org/HotTopic/FundraisingCosts

Some related links on Fundraising Costs

Don’t Measure Fundraising Costs, But Cost-Effectiveness. | Sharpe Tips: "Don’t Measure Fundraising Costs, But Cost-Effectiveness.
Posted on July 29, 2011 by Alan Sharpe

The only number in fundraising that matters is net revenue.

Net revenue is the money you have left over after you subtract your fundraising expenses from your fundraising income. Net revenue is the only money you can do mission with. The more net revenue you have, the more good you can do in the world."