True Joy Acoustics mixes ukeleles, philanthropy: Since the company’s launch, it has donated one ukulele for every nine sold to Cincinnati Children’s Hospital Medical Center’s Music Therapy program. And every ukulele kit is packaged by the Clovernook Center for the Blind, which pays visually-impaired workers through its Contract Packaging department.
“Unique is sort of an understatement; no one is doing what Greg is doing,” says Brian Schreck, Music Therapy Coordinator in the hospital’s Division of Child Life and Integrative Care. “He’s taking into account the business side of things and the community at large.” So far, True Joy Acoustics has donated seven ukuleles to the hospital, an instrument that Schreck finds very useful in his therapy.
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