Nonprofits Retained More Donors in 2010, Report Shows - Press - AFP

Nonprofits Retained More Donors in 2010, Report Shows - Press - AFP: Nonprofits Retained More Donors in 2010, Report Shows

(Aug. 30, 2011) Nonprofit organizations in the U.S. were better at retaining donors and shored up their net losses in donations in 2010, according to the latest report of the Fundraising Effectiveness Project (FEP).

The FEP, a report of the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute, compares gains and losses of donors and donation amounts. More than just a look at total revenue and the total number of donors to a given organization, the FEP indicates year over year growth by comparing how many new donors are acquired with how many stopped giving, and the donation levels of each.