Five ‘must dos’ of bequest fundraising | SOFII: There are many ways you could approach the development of a bequest programme. Staff on the road making face-to-face asks, direct mail programmes, phone programmes, press advertisements, online programmes, or a combination of all of these. There are some highly successful programmes out there and no one magic formula. But there are some things you can do to really maximise your chances of success.
Having had the opportunity to analyse and work on a broad range of bequest programmes, I’ve come across some essential ‘must dos’ that underpin each successful one.
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