7 Things to do When Donors Cut Back - The Network for Good

7 Things to do When Donors Cut Back - The Network for Good: 7 Things to do When Donors Cut Back
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7 Things to do When Donors Cut Back

By: Katya Andresen, Katya's Nonprofit Marketing Blog



A new survey highlighted in the Chronicle of Philanthropy has some bad news: Two-thirds of donors said they will cut back on giving this fall due to economic woes. A pathetic 17 percent of donors believed the economy is recovering, while 43 percent said it’s going to slide further down. Only one in five donors said they’d consider giving to groups they’ve never before supported.



In an odd piece of happier, outlier data, 90% of online donors said they’ll keep giving and reported a more positive economic outlook. I’m not sure what to make of that discrepancy, other than online donors are faring better in this economy.