The Nonprofit Quarterly | @npquarterly | High-Priced Athletic Charity Events: How Lucrative Are They?

The Nonprofit Quarterly | @npquarterly | High-Priced Athletic Charity Events: How Lucrative Are They?: October 23, 2011; Source: Tampa Bay Tribune | For many organizations, the athletic event has replaced the high-priced charity event. Case in point was this weekend’s Susan B. Komen 3-Day for the Cure, a sixty-mile trek in Florida that was to have involved 2,400 participants. Each of those walkers had to put $2,300 on his or her credit card to participate.