Trickle-Forward Economics: Scott Harrison's Water-Based Experiment In Viral Philanthropy | Fast Company

Trickle-Forward Economics: Scott Harrison's Water-Based Experiment In Viral Philanthropy | Fast Company: The same strategy has propelled a new experiment in micro-philanthropy with WaterForward, a pay-it-forward model of charitable giving where, for $10, a donor inscribes a friend of his or her choosing in a public book; each donor can only be in the book once, so any sense of reciprocation has to be directed to another friend, hopefully sparking a cascade of forward reciprocity. The ultimate goal is to bring clean water to a billion people who don't have it; 100% of public donations go to clean water projects. Physical volumes of the book will be printed every time an "edition" is one million people strong.