Monday, October 17, 2011
People Are Multidimensional | Inspiring Generosity
People Are Multidimensional | Inspiring Generosity: BlackBaud released an infographic last week that highlighted the importance of cultivating online donors with more than just social media or email. The data shows that online donors who give through multiple channels are worth up to 3x more than single channel donors (specifically, donors acquired by mail or email).
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