Getting Downton with Nonprofit Communications | Big Duck: No, I mean it’s educational in terms of nonprofit communications (yes, I’m really going there). Here’s how:
Upstairs at Downton, everything appears to run smoothly. The footmen are impeccably silent, tea is ready whenever people need it (which is all the time, apparently), and there’s always someone on hand to get you dressed for dinner. Below the stairs, on the other hand, an awful lot of hard work and shouting goes into creating that external appearance of calm and control.
Good nonprofit communications are a lot like the house in Downton Abbey: smooth and consistent on the outside, with a huge amount of work going on behind the scenes.
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