Friday, February 10, 2012

Can Your Retention Rate Be Too High?

Can Your Retention Rate Be Too High?: he thing about retention rates is that there is a sweet spot. If an organization’s retention rate is low, it has a problem. We all know about that one. Something in the cycle of stewardship and cultivation has broken down. It could be a cruddy acknowledgement system, an anemic donor stewardship effort, flawed messaging, or any number of administrative malfunctions.

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