Maxim Thorne: The Komen-Planned Parenthood Case -- A Philanthropic and Political Victory for Us All: I like the fact that Komen's strategies have been entrepreneurial and they pay to get the best talent, and thus get people to give more time, and more treasure. And I like the brand they created.
Why then the outrage that hit the Komen Foundation because of its decision to defund Planned Parenthood?
Well the Komen Foundation forgot what donors believed about the Komen brand and that's surprising. My own impression of the Komen brand was that it was a non-partisan tough organization that focused on its mission and got most of the world to believe that women's health -- and breast cancer in particular -- was not a political issue. We could all support it and believe it was the big pink umbrella -- the pink ribbon for us all.
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