Wednesday, March 28, 2012
Street food philanthropy | Life and style | guardian.co.uk: When Paul Newman set up his Newman's Own brand to generate millions of dollars for charity each year, he was called a "food philanthropist". Farmers in Africa started planting chilli peppers around fields to deter elephants from trampling the crops, and then got the idea of selling "Elephant Pepper" hot sauces to fund elephant conservation. Gordon Ramsay did his Seriously Good sauces for Comic Relief but, in Britain, we've been slow to catch on to food philanthropy. Now, that's all starting to change, and street food is leading the way.