Josh Bowman: 10 Things Every Charity Should Know: People like giving, and often feel awkward about being thanked for it. But secretly, they appreciate it.
How a donor responds to direct mail is often different from what they say they want. Why do you think so many charities use frills (like mailing labels)? They make a lot more money than they cost. I don't love frills personally, but there is a lot of hard data to suggest that they work. And that's just one example.
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