Fundraising Push by Private Schools Adds Mining of Donors' Personal Data - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Fundraising Push by Private Schools Adds Mining of Donors' Personal Data - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Fundraising Push by Private Schools Adds Mining of Donors’ Personal Data

March 27, 2012, 9:12 am

Private secondary schools are using increasingly sophisticated tools to identify and woo potential donors as the scramble for financial support becomes more intense, writes The New York Times.