Wednesday, May 23, 2012

SOFII's Blog: Common sense and effective fundraising

SOFII's Blog: Common sense and effective fundraising: If you have missed them then let me fill you in. It started with the findings of an Ipsos Reid study conducted for AFP Canada called, “What Canadian Donors Want”
One of the things the study told us was that 52% of respondents said that not receiving a thank you would not decrease the likelihood of giving in the future.
This prompted Chuck English on his Marketing that works blog to ask,
‘Does saying thank you really make a difference? Do you know of a research study that proves that thanking donors will lead to further or increased donations?

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