Shaping Programs to Fit Community Needs - Ideas & Advice - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Shaping Programs to Fit Community Needs - Ideas & Advice - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Shaping Programs to Fit Community Needs

By Holly Hall

When Rich Homberg took over as president of Detroit Public Television in 2008, after working many years for CBS, he knew that the souring economy and profound changes in the media industry would force him to change how the station raised money.