The upsides and downsides of freemium-based fundraising - Future Fundraising Now

The upsides and downsides of freemium-based fundraising - Future Fundraising Now: The upsides and downsides of freemium-based fundraising

A lot of direct mail fundraising is driven by "freemiums," the most common of which is the good old sheet of personalized address labels. Other inexpensive personalized items, like notepads, bookplates, pens, coins, and greeting cards are also popular.