Case Study: Lifestyle Data Lifts Gift Size for Heifer International : Page 1 of 2 : Target Marketing

Case Study: Lifestyle Data Lifts Gift Size for Heifer International : Page 1 of 2 : Target Marketing: Nascar fans are less likely to donate cows to African farmers in their friends’ names for Christmas, but organivores might, Heifer International found in a case study detailed by the charity’s donor conversion manager on Oct. 16 at DMA2012Opens in a new window in Las Vegas.