Friday, January 18, 2013
Livestrong and the Perils of Corporate Sponsorships - NYTimes.com
Livestrong and the Perils of Corporate Sponsorships - NYTimes.com: On Tuesday, Sporting Kansas City announced it had severed its sponsorship agreement with Livestrong, the cancer charity founded by the disgraced cyclist Lance Armstrong. The announcement came two days before Armstrong was to confess on television to doping during his career, which included seven Tour de France titles.
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