'Are We Mailing Too Much?' Is the Wrong Question : FundRaising Success

'Are We Mailing Too Much?' Is the Wrong Question : FundRaising Success: I'm not saying that your program of 38 touches is or is not a good thing. What I'm saying is the question about frequency is the least important question you should be asking right now. And if you saw the DMA Nonprofit FederationOpens in a new window presentation by Chuck LongfieldOpens in a new window, chief scientist at BlackbaudOpens in a new window, at the Washington Nonprofit ConferenceOpens in a new window two weeks ago, I would say everyone should be asking some very serious questions.