Communicating with Donors: Interview with Fundraiser Harvey McKinnon: Answers All Donors Crave, recently spoke with his publisher about donor relations. GuideStar has published an excerpt from the book, and we're pleased to share Mr. McKinnon's additional thoughts with you.
One of the questions you cite in your book is "How will I be treated?" In your experience, are donors treated well today?
I'll let you judge for yourself. In a recent "mystery shopper test" we sent gifts to 28 hospitals on the same day. One organization sent back a warm thank you immediately. But the average response for the others was four weeks. And one hospital didn't respond with a thank you and receipt for 90-something days.
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