Donor Retention - 6 Ways to Get Dumped by Your Donors: If you feel as if your fundraising is an uphill trudge, you're probably right. That's because you might be depending on acquiring a lot of new donors and neglecting those you already have.
Research has found that in recent years fundraising, for many nonprofits, has been a wash. For instance, in 2011, one study found that every $100 gained by charities was offset by losses of the same amount.
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