Marc Chardon and Hal Williams: Nonprofit Brands in the Age of Supporter Shift (Part 1)

Marc Chardon and Hal Williams: Nonprofit Brands in the Age of Supporter Shift (Part 1): In the Supporter Shift series, Blackbaud CEO Marc Chardon and outcomes guide Hal Williams continued their discussion about nonprofit results, exploring the effects of generational shift -- and a related shift in expectations. In this series, the authors return with a focus on the nonprofit brand, an essential ingredient in supporters' search for meaning.