Willis Turner - How to Read a Direct-Mail Fundraising Letter : FundRaising Success: A fundraising letter (or e-mail, or any other direct communication) passes through a lot of hands before it reaches its intended audience. And everyone in the approval process has the opportunity to express an opinion.
If you're one of those people, you've probably heard the general admonishment to remember that "you are not your donor," and to avoid judging a letter based on your own personal preferences.
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