Wednesday, July 03, 2013
The 8 Basics of Donor Retention : FundRaising Success
The 8 Basics of Donor Retention : FundRaising Success: There was an interesting stat that caught my eye from the Association of Fundraising Professionals about growth and retention. Its research states that "every $100 gained in 2011 was offset by $100 in losses through attrition." In Haguewood's article, he reminds the industry that sometimes we just need to get back to the basics. I'll let you read it for the detail, but his basics are centered around customer service being the foundation for achieving good retention across your constituent base.