Google Survey Reveals Patterns Of How We Donate Money Online | Co.Exist | ideas impact: n a survey released this week, Google tracked consumer search patterns, analyzed nonprofit donation behavior, and talked to nonprofit researchers about their survey behavior.
Some of the results are predictable--but still may be news to nonprofits who are used to working offline. "This is a space that's new to the digital realm," says Jessie End, the head of Google's advertising operations for customers in the nonprofit sector. "We wanted to have robust research for strategies helping them to develop." Here's what Google found:
People Starting Thinking About Donations Before The Holiday Season
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