Giving on a prayer; could charities really put awareness above fundraising and hope for the best? | nfpSynergy: When we asked people about what makes people support their favourite charities, 41% said that “events in their life led them to decide issues were important”. A third said they “already felt strongly about issues and searched for a charity supporting them”. The personal experience is powerful.
The key stat though, for me, is that just 7% said they support a charity because a charity asked them to. Considering the public believe charities spend 25% of their income on fundraising and say 22% is acceptable, surely there’s an imbalance. 22% of money to get 7% of donors?
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