Red Cross Agrees to Changes in Disaster Solicitations - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Following criticism of its spending of Hurricane Sandy relief funds, the American Red Cross will make changes aimed at avoiding donor confusion over how it uses money raised in the wake of major disasters, the Associated Press reports.
Under an agreement with New York’s attorney general, the charity will modify the language of online appeals to give contributors more information about whether their gifts will go directly to victims of particular disaster or finance general Red Cross operations.
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