Free-Membership Plan Yields Reams of Data for Dallas Museum – Philanthropy Today - Blogs - The Chronicle of Philanthropy

Free-Membership Plan Yields Reams of Data for Dallas Museum – Philanthropy Today - Blogs - The Chronicle of Philanthropy: Free-Membership Plan Yields Reams of Data for Dallas Museum

The Dallas Museum of Art’s switch to a membership plan that asks patrons to provide data about themselves and how they use the institution rather than paying a fee has a trove of customer data and generated interest among other museums, writes Bloomberg Businessweek.