Are We Talking the Same Language? - NPQ - Nonprofit Quarterly

Are We Talking the Same Language? - NPQ - Nonprofit Quarterly: Vocabulary is important. That’s how we convey meaning.

But unless you and I share the same understanding of what the words mean, we aren’t communicating. For example, when I say “leadership,” I wonder if you think what I think. And we can’t have a useful conversation about leadership until we share a common understanding.

So here goes: some basic definitions and distinctions in fundraising words.