Tuesday, April 22, 2014

[INFOGRAPHIC] Nonprofits and Communication Segmenting

[INFOGRAPHIC] Nonprofits and Communication Segmenting: t’s no secret that effective donor communications is the secret to higher donor retention rates – but what makes for effective donor communications?

Segmenting your emails, newsletters and acknowledgement letters are a great way to customize and individualize your messaging to donors. But are most nonprofits doing this?

We recently conducted a survey with our friends over at Nonprofit Marketing Guide to see how nonprofits are (if at all) segmenting their online and offline communications. You can view the results in the infographic below

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