Bringing in donations requires personnel | Healthcare Finance News: Hospitals are dependent on donations to help offset huge operating expenses. And in this turbulent time of rising costs and shrinking reimbursements, they need all the financial kindness they can get. That’s why investing in philanthropy personnel is important.
When the 2008 recession hit, many hospitals downsized their fundraising staffs, including their biggest money chasers, and lost ground maintaining donation levels, said William C. McGinley, president and CEO of the Association for Healthcare Philanthropy.
Many organizations are now playing catch-up as a result, McGinley said
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