Bogied Prizes: Hole-in-One Can Be Expensive | The NonProfit TimesThe NonProfit Times

Bogied Prizes: Hole-in-One Can Be Expensive | The NonProfit TimesThe NonProfit Times: Charity golf tournaments are big fundraisers for nonprofits. Golf was used as a vehicle to drive $3.9 billion to charity in 2011, according to a study by the National Golf Association. Everhart estimates it will grow to $4 billion by 2015.

A hole-in-one prize is usually used to draw more participants into a charity golf tournament. It’s often a big-ticket item, such as a luxury car. “The people who want to be visible to this audience will do so by putting up a high-value prize,” said Everhart. “Those prizes are offered to add excitement and conversation to the golf tournament. It increases the participation, which benefits the charity through greater participation.”