Skilled Volunteers do it for free: In particular, he argues that young people entering the work place are now evaluating the contribution organisations make in the communities they serve. In what he describes as the Maslow Millennial effect he says that ‘while many generations have sought out purpose, Millennials make it a greater priority than ever before in everything from their consumption to their work to their communities to their relationships1.’
Recent research by Demos backs this up. 77% of young people believed it was essential to be satisfied with the ethical record of their employer.2 For BT in their recent partnership with Sports Relief in 2012, 99% of employees believed volunteering was a good use of their time and 94% said they were proud to work for BT.3
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